{"id":2319,"date":"2024-07-01T13:50:21","date_gmt":"2024-07-01T11:50:21","guid":{"rendered":"https:\/\/www.lwz.studio\/internet\/jugendfreiraum-copy\/"},"modified":"2026-06-25T09:56:40","modified_gmt":"2026-06-25T07:56:40","slug":"the-loft-identity","status":"publish","type":"post","link":"https:\/\/www.lwz.studio\/internet\/the-loft-identity\/","title":{"rendered":"The Loft"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[17,11,12],"class_list":["post-2319","post","type-post","status-publish","has-post-thumbnail","hentry","category-work","tag-campaign","tag-digital","tag-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Loft &#8212; LWZ<\/title>\n<meta name=\"description\" content=\"The Lofts&#039; new 2022 identity is influenced by the simple concert posters of major music venues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lwz.studio\/internet\/the-loft-identity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Loft Identity\" \/>\n<meta property=\"og:description\" content=\"The Lofts&#039; new 2022 identity is influenced by the simple concert posters of major music venues.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lwz.studio\/internet\/the-loft-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"LWZ\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-01T11:50:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T07:56:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lwz.studio\/internet\/wp-content\/uploads\/2024\/07\/lwz-theloft-design-identity-09.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linke Wienzeile\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linke Wienzeile\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/the-loft-identity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/the-loft-identity\\\/\"},\"author\":{\"name\":\"Linke Wienzeile\",\"@id\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/#\\\/schema\\\/person\\\/b17ad25c23b3c9b14eab416a32d557de\"},\"headline\":\"The Loft\",\"datePublished\":\"2024-07-01T11:50:21+00:00\",\"dateModified\":\"2026-06-25T07:56:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/the-loft-identity\\\/\"},\"wordCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/the-loft-identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lwz-theloft-design-identity-22.jpg\",\"keywords\":[\"Campaign\",\"Digital\",\"Identity\"],\"articleSection\":[\"Work\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/the-loft-identity\\\/\",\"url\":\"https:\\\/\\\/www.lwz.studio\\\/internet\\\/the-loft-identity\\\/\",\"name\":\"The Loft &#8212; 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