LWZ
LWZ
LWZ is a design and animation studio based in Vienna.

The Loft
Identity

 

The Lofts' new 2022 identity is influenced by the simple concert posters of major music venues. The cultural centre's programme is presented in digital and analogue form as a variable font in predefined colours. Instead of a fixed logo, the variable typeface ABC Gravity is used, which adapts to the given space, creating a versatile design system.

 

LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.
LWZ is a design and animation studio based in Vienna.

Design & Animation: LWZ
Photography: Vincent Forstenlechner
Typefaces: ABC Gravity & Times Now