Heroes Wear Helmets
Woom is internationally known for their high quality kids bikes. Brand communication has to cover the needs of a global market. Instead of a static spot we created a modular system. Assets can be combined at will to specifically target diverse audiences on various media in different formats. Information about products and the company’s initiatives are paired with emotionalising character animation set in a playful and adventurous tone. It was fun to bring this fantastic children’s world to life.
Illustration & Animation: LWZ
Concept with: Sandra Reichl
Character Animation: Perrine Marais